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Wanted: A Better Classified Advertisement
Approximate Time Needed: 45 minutes with an additional homework assignment
Lesson Summary:
Students will read a randomly selected classified advertisement,
research the career on ECOS, and modify the advertisement to communicate
more effectively the needs and characteristics of the job.
Lesson Objective:
Students will learn how to express themselves in clear and concise
words while learning important aspects of various careers.
Materials and Resources:
- Ten to fifteen (depending on class/group size)
classified advertisements cut out from a newspaper. To make the lesson
most effective, the classifieds should cover a wide range of
occupations.
- A container to hold the cutout pieces (e.g. a
hat, bowl, or bag).
- ECOS Career Directory
Helpful Hints:
You may want to divide students into groups in order to accommodate the
number of computers available and the time available for class. Students
may benefit from assigned roles within the groups.
Activities:
- Copy a random classified advertisement on the
chalkboard for the class to read. Ask students to point out general
characteristics of the ad (e.g. brevity of language, concise meaning,
use of standard abbreviations). Write the students' observations on the
board. (Additional information about the rates charged by the publication
may be useful to give as well.)
- Divide students into groups of two to three.
Have each group select one classified ad from the container for its
review.
- Ask students to read the classified and write
down at least five characteristics associated with the position.
- Students locate their assigned occupation in the Career
Directory. Students should write
down important information that they believe would be useful and
appropriate to place in a classified advertisement.
- If you have introduced the information about
rates per word or size of advertisement, you can offer the students an
additional challenge by giving each group a maximum account of funds
available. They might pick this amount from a container to give the
assignment more of a "game" feeling. Have students prepare the "new and
improved" advertisement for publication under their given budget. Ask
each group to compare their ad to the original one.
- For homework, ask each group to submit the original and new
classified advertisement and each student should complete a
"3-2-1" exercise. 3 things the student learned by doing the
assignment, 2 ways the student improved the advertisement, and
1 thing the student found interesting about the
occupation.
Evaluation:
The work produced from Activities Step #6.
Possible Adaptations:
Students bring in their own newspaper and choose their own classified
advertisement to revise. The bag, however, does add a "game" aspect to the
lesson that may be helpful.
Use Interview your Job Candidates lesson to expand on the
ideas developed in this lesson. |